Avanti Pandit is an Adjunct Professor for University of Memphis and teaches the course MIS 7710 – Web Analytics for Business. This website is a test and sandbox website for testing plugins and other tools for the class.

This practical hands-on course covers web traffic generating strategies using Search Engine Optimization (SEO) and Paid Marketing (SEM) techniques. We then analyze the traffic we generated – did we do well, how can we improve?!

For independent consulting enquiries, please use the Contact me form.